was a favorite meeting place for friends and family. Never using a
recipe, ( a pinch of this, a dab of that, a shake of something else )
Granny Zel's food always tasted the best.
A member of a large family and the mother of a large family,
Granny Zel was necessarily concerned with feeding her family a
nutritious, tasty meal. What a knack she possessed for that! No
matter how many people arrived at meal time, there was always
plenty of food to go 'round the table.
During these many cooking experiences, Zelphia Baldridge enlisted
the help of her family and it was here that her fourth child, Jim
Baldridge, learned the basics of good cooking. Dissatisfied with the
old family tradition, " of a pinch, a dab, and a shake " Jim began a
search for a complete seasoning that would allow, "one smooth
move" from herbs and spices to the food preparation with a
Granny Zel tasting result.
Practice was a major factor in reaching the final formula as Jim
Baldridge prepared food for large groups of people and celebrities
such as President Ronald Reagan, Governors Bob Kerrey and
Kay Orr and Ben Nelson.
A few trips to Ireland, France, Italy, Argentina and Brazil, where he
observed many fine chefs at work, and the encouragement of a local
grocery store chain owner, convinced Jim Baldridge that he should
perfect his blend of herbs and spices for marketing.
Many different formulas were tried and tested before the right one
was set. Friends and neighbors from far and near purchased or
received as gifts, Secret Seasoning that was mixed in Jim Baldridge's
kitchen. The demand soon overwhelmed his ability to mix his special
formula at home, so a new phase began.
In the meantime, following old family tradition, Jim Baldridge
pressed his daughter Becky and her husband Bob an their son into
service as the demand for catering with Secret Seasoning grew. In
July 1990, Jim and Jake won the All-American Beef Cook-Off in
Omaha, Nebraska, with a strip loin of beef prepared with Jim
Baldridge's
Secret Seasoning.
After procuring a reliable source of the finest herbs, spices and
necessary ingredients, a commercial venture began in July 1991 when
Jim Baldridge's Secret Seasoning was placed on the retail market.
The response has been phenomenal! Customers tell us constantly of
new uses for Jim Baldridge's Secret Seasoning.
The special combination of herbs and spices in Jim Baldridge's Secret
Seasoning will bring out the best in vegetables, eggs, stews, and soups
and salads. Only your imagination limits the number of foods you
can cook with gourmet flavor using Jim Baldridge's Secret Seasoning.
Shake Jim Baldridge's Secret Seasoning liberally on your favorite cut
of meat. Or use in your favorite recipes. If time allows, marinate up
to 12 hours. If you're in a hurry, just shake it on, cook and ENJOY!
Excellent on steak, prime rib, ground beef, pork, fish, poultry
and wild game.
North Platte, NE 69103
1-800-947-3028